Born or Bred Survey Results

How much of successful entrepreneurship is based on a skill set and how much is derived from innate ability? Check out the results.

TENG230 Entrepreneurial Marketing in High-tech Industries

This course examines the specific situation of entrepreneurial marketing, as opposed to general marketing, in a high-tech context. Topics include how to perform market analysis when there are few resources and limited time. Also covered are new market situations, opportunity assessment, customer segmentation, going to market, and writing a marketing plan.

Offered in the Fall semester.