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The Elevator Speech

Create an elevator speech, also known as a working-goal statement, a positioning statement or a 60-second commercial. An elevator speech is a quick way to let people know what you are looking for, and what you have to offer. Someone who hears it should come away with a memorable sense of you and the selected accomplishments you’re proud of.

Answer these questions as you plan your 60-second elevator speech:

• What can you contribute to an employer?

• What are your key strengths?

• Which organizations have you worked for?

• What do you want to do next?

If you are not currently working, include a brief, neutral statement about why.

Example: "XYZ Corp. has recently completed its eighth round of layoffs. My whole department was included in that round, and I am now in the market for..."

You will use a statement like this many times in your job search as you seek informational interviews, make connections through networking and in interviews. It is a great answer to the "tell-me-about-yourself" opener.

Tell me about yourself...

Perfect your elevator speech and practice it until it feels natural.

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